How AI Empowers Corporate Captives to Become Entrepreneurs in a Rapidly Changing World The retail landscape is being reshaped not only by consumer choice but by artificial intelligence’s capacity to amplify individual capability. Just as AI is helping consumers make better purchasing decisions – prioritising quality, transparency, and brand alignment...Continue Reading
Ten years ago we published an article with the same title written by Alan Manly OAM that first appeared in Onnero’s Modern Business Magazine in 2016. I thought it would be good to review what it takes to develop an entrepreneurial mindset today, in an IA powered world, and why...Continue Reading
OpenAI's announcement that it is testing advertisements in ChatGTP should have every brand and its' marketing team worried. I wanted to know more about how ChatGTP planned to offer advertising, and how it proposed to deliver these advertisements to consumers, so I simply asked it!Continue Reading
More than a decade ago, Gerry Harvey confidently declared that Harvey Norman was best placed to be “the last man standing” in Australian retail.Continue Reading
For decades, retail success was driven by scale, shelf space, and brand visibility. The brands that won were often those with the biggest distribution networks, the loudest marketing, or the deepest discounts. But that era is rapidly coming to an end.Continue Reading
As a person over the age of 55, I've noticed something really strange about the marketing and advertising of products and services. Rarely, if ever, are the advertisements directed or relevant to people my age.Continue Reading
AI tools are increasingly being deployed to assist shoppers with product discovery, personalisation, and informed buying decisions. For example:Continue Reading
AI shifts consumer behaviour from “what’s cheapest or most visible” to “what’s best for me.” This strongly favours high-quality, transparent D2C brands over generic, lower-quality retail alternatives.Continue Reading
Consumer commerce (formerly known as retail) is entering a structural shift, not driven by store closures or channel conflict, but by a fundamental change in who controls decision-making.Continue Reading
