When Mick Jagger sang those immortal words back in 1965, he wasn’t singing about his sexual frustrations, he was singing about how he couldn’t find products that met has needs in a world of modern consumerism. He was singing about the emptiness of modern life – the frustrations of constantly being sold products that simply didn’t deliver on their promises. It was simply a critique of consumer culture. A critique of the culture that advertisements promoted at the time, and still do today.
61 years after its’ release, it seems we still “cant get no satisfaction”. In fact, our satisfaction has declined steadily over the years as products have become more about “churn” and less about satisfaction.
AI Assistants Expose Products That Fail to Give Satisfaction
The promise of AI powered assistants like Onnero’s Onny and advertisements on platforms such as ChatGPT that feel helpful and relevant, not intrusive or manipulative, is that they will help us find the products that do give us satisfaction and offer consumers a glimmer of hope.
So can AI, or AI assistants, help us get some satisfaction? I’m not talking about the kind of satisfaction you could get from AI assisted battery powered products you might find on Love Honey though.
We’re talking about products that provide the satisfaction of answering that pesky question of “what’s best for me?”
The simple answer is “yes”. This is exactly what AI assistants are designed to do. ChatGPT Advertisements are also designed to be relevant and helpful, not pushy or say “buy this now!!!” like other advertising does – even if the products advertised won’t give you “satisfaction”.
Platforms like Onnero just don’t rely on AI assistants to provide satisfaction. Every product is pre-vetted and “Onnero Approved” before being listed, so when you buy it, you can be assured of “satisfaction.”
AI assistants are also rapidly evolving – getting smarter as they get to know you better – learning more about each products satisfaction score – providing better recommendations and improving overall “satisfaction”.
Retailers (whether physical or online), marketplaces and other platforms that just sell products face a huge challenge when it comes to consumer satisfaction.
Consumers hate being “sold”. We much prefer to choose what’s best for us. Brands and retailers that try and force the sale with fake urgency such as “buy now before the price goes up” or “only for a limited time” or that have countdown timers or limited stock – you know, like almost every advertisement you ever see – will be exposed by AI and AI assistants.
The Message to Manufacturers and Brands
In the end, all consumer commerce is about satisfaction. The message to manufacturers and brands is very clear. In an AI powered world of consumer commerce, if we can’t get satisfaction, we simply won’t buy your products any more.
